It was in 1919 that Märta Måås-Fjetterström started her textiles workshop in the little town of Båstad, in the southwest of Sweden. She created designs for rugs and furnishing fabrics which were then woven at home by local women. Her most important source of inspiration was the Swedish countryside with its profusion of wild flowers and animals. It was not until Märta Måås-Fjetterström was more than sixty years old – in 1934 – that she achieved a definitive breakthrough at an exhibition at the civic gallery, known as Liljevalchs konsthall, in Stockholm. Two years later, in 1936 her designs were shown at the British Museum in London and in 1939 she exhibited at the Metropolitan Museum of Art in New York. When Märta Måås-Fjetterström died in 1941, a group of people interested in the arts took steps to ensure that the workshop survived. The group consisted of the director of the Nationalmuseum in Stockholm (Sweden's national art museum), Carl Malmsten (who remains famous for his handcrafted furniture), Eric Wennerholm (a leading Stockholm lawyer) King Gustav V and the then crown prince who was to become Gustav VI Adolf. They chose Barbro Nilsson, a reputed textile artist, to carry on the work in Båstad. She continued to manage the firm until 1970. Märta Måås-Fjetterström AB has been owned by Ulrik Swedrup since 2001. Angelica Persson became managing director of the company in the same year and an artistic advisory committee (MMF's konstråd) was also formed.
During the years 2002-2010, 2012 and 2014, the MMF artistic advisory committee and MMF AB have selected an artist to design The MMF Textile of the Year. The artist's sketch is interpreted into a unique textile work of art by the MMF Studio.